SEO Fundamentals & 2024 Forecast With Guest Nina Gibson
April 26, 2024
CONSUME CREATIVELY
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Monica is a website builder by trade…you’ve probably figured that out by now.
But a website that can’t be found is about as useful as a screen door on a submarine.
Which makes her a student of SEO…FOREVER. Because it changes faster than a Nascar pit crew.
And it’s not one dimensional either, Search Engine Optimizations (SEO) is mutli-faceted. The MayeCreate team’s responsibility is to build a website Google can be friends with. Which is a huge part of the SEO pie. But what about all the other things?
That’s where Nina Gibson comes in. She’s done SEO for some big brands…Yankee Candle, Caboodles, Orvis, National Geographic to name a few.
Monica got to pick her brain in this episode and ask questions like:
- How does SEO work?
- What common mistakes do we need to avoid?
- What changes is Google making right now that we need to know about?
- How is AI affecting SEO?
She took a lot of notes from this episode…so grab a pen and paper (or just download the transcript) and let’s get to some SEO business!
Episode Summary
Explore SEO Basics and People-Centric Approach (1:04)
- Acknowledging personal experience is very significant in digital content creation
- Learn how SEO optimizes content for search, bridging user needs with relevant content.
Optimize SEO Components for Businesses and Nonprofits (6:47)
- Highlight technical SEO aspects: fast loading, mobile optimization, and keyword research.
- Create user-friendly content backed by research, utilizing various content types for engagement.
Elevate Content Quality, AI, and SEO Ranking (13:09)
- Discover optimal content length and quality for higher SEO rankings.
- Understand Google’s preference for expert-generated content, infusing personal experiences for visibility.
Master SEO Best Practices and Avoid Common Mistakes (19:15)
- Implement user-centric SEO strategies, avoiding common mistakes like generic anchor text.
Design for Web, SEO, and AI in 2024 (26:01)
- Learn web design tips for SEO optimization.
- Adapt to Google’s generative AI search results for enhanced user experience.
Navigate Google’s AI-Powered Search Results for Businesses (30:45)
- Understand the impact of Generative AI on search results and user traffic.
- Explore benefits and challenges for businesses in adapting to AI-powered search.
Utilize SEO Tools and Master Keyword Research (34:55)
- Optimize keyword research with tools like Ubersuggest and Semrush.
- Overcome challenges with Google Keyword Planner for effective keyword research.
Deploy Email Marketing and SEO Strategies (42:23)
- Implement actionable email marketing strategies for SEO and audience engagement.
Connect with Nina Gibson
Nina Gibson, Nina Gibson Co.
Connect with Monica & the MayeCreate Team
Who Manifested This Madness?
This fabulous human, that's who.
Monica Maye Pitts
Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.
