All marketing plans need to have at least seven things. With Why, and Who, and then breaks into smaller supplemental parts with What & Where, When, How, Budget and Outcomes. It can be hard to wrap your mind around all of them and make sure you've done enough, covered everything, and/or not done too much. Let's take a look at some ways to tackle the beast of creating an effective marketing plan.
As the fiscal year comes to a close, everyone starts thinking about all the things they’ll need to do to continue growing their business next year. In my world, a big part of that planning is marketing, and all marketing decisions start with review: review the numbers and review with your people.
Marketing is like doing the limbo – you can’t go to the next round unless you measure. Whether you're just getting started or you've been marketing for a while, you need to be continually in contact with your marketing metrics to gauge whether it's working. These three things will help you find the information you need and evaluate your past or ongoing campaigns to make decisions about your future marketing efforts.
Hey, I’m Jason North, the newest member of the MayeCreate team. Who’s Jason in a nutshell? A marketing nerd who loves making cool stuff and getting great results for our clients.
Sorenson Estates’ biggest website challenge was that it didn’t portray the beauty of their property’s landscape. When they came to MayeCreate, they had a website that was built quite some time ago and was therefore not up to current visual or technical standards. If you know anything about MayeCreate, these two things are our pride and joy.
Monica, Creative Director and Owner at MayeCreate, recently reviewed and scored 5 engineering websites based on the awesomeness and functionality of their Projects, Services, and Employment sections as well as the overall ease of use and creativity. Find out who takes the cake and who could use a little more love in this edition of "Best of 2019."
Odds are good the cost of web development is more now than it was when you originally had your website built. That makes “How long does a website last?” a super valid question, and one that I hope I can shed some light on.
Missouri Health Professions Consortium (MHPC) needed a website, one that would help them proudly display what they do in way that highlighted their hands-on atmosphere and was easy for people to use. Naturally, we MayeCreaters were excited to work with MHPC to build a website that would successfully portray their brand and story while serving as a useful online tool for their existing students, prospective students, and staff. (Let’s face it though, when aren’t we excited?!)
How many times have you grabbed a scrap of paper to jot down the name of a tool or a product that could make your life easier? I know I’ve done it hundreds of times. I’m always looking to simplify and streamline my life — especially by using technology. Here are 17 online marketing tools that make my life easier, and I think they’ll do the same for you.
