There is an art to sending emails. The first step is following the three basic golden rules, which are: don't spam, be a friend and automate your emails. If you're going to start implementing email marketing as part of your marketing mix, you probably also want to know all of the ins and outs about making emails. Here, I’ll cover techniques and guidelines — six to be exact — for crafting better emails.
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Not sure how to politely do your email marketing? That’s okay, because there’s a guide available to help you do just that - the CAN-SPAM act. It's important to understand the 7 provisions under the CAN-SPAM act and how each impacts your marketing activities, as well as why following this guide is important for your subscribers. Are you ready to comply?
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Email marketing isn’t a virtual stick that you poke people with to remind them that you exist. It can be utilized for a variety of purposes — it works, it’s inexpensive, and if you’re not sending crap to people who don’t want it, it's a great way to generate leads and return business for your company.
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Taking the plunge into integrating your email newsletter with your website? That's AWESOME. You won't regret it. You've got a lot of opportunities for taking advantage of this wondrous capability within your own company website. As long as the updates you’re making to your site can be pulled into your RSS feed, the structure for building your automated emails is generally the same.
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The amount of time and effort you put into keeping your website updated with fresh news and content is impressive. But do you ever wonder if your efforts are in vain? You might be asking yourself, "What can I do to make my process for delivering content to my audience more efficient?" Or maybe you’re wishing you had the time to send out an email newsletter but can’t seem to manage both that and updating your website too. We’ve found a simple solution to save you time and still get the marketing you need delivering content to your audiences effectively and efficiently.
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Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Source: Constant Contact, 2016) If you’re reading this article I’m betting you’re in the 49% and you’re looking for the light at the end of the tunnel. Let me see if I can at least provide you with a flashlight.
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The most important trick to building your email list is to integrate it with your company culture. Here are 8 tips for how to build your list with confidence.
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Email marketing can be a useful tool both for gaining business and running one. But some businesses are still reluctant to take the leap. Here are 4 reasons why you should do it and 4 steps on getting started!
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With all of the marketing lingo flying around these days, it's hard to know what's what. Here, we examine online marketing and breakdown the different types. Click to learn more!
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The biggest issue with emails is bounce, but not all bounces are the same. Learn the email stats you need to know with this awesome infographic.
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