Email marketing isn’t a virtual stick that you poke people with to remind them that you exist. It can be utilized for a variety of purposes — it works, it’s inexpensive, and if you’re not sending crap to people who don’t want it, it's a great way to generate leads and return business for your company.
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Taking the plunge into integrating your email newsletter with your website? That's AWESOME. You won't regret it. You've got a lot of opportunities for taking advantage of this wondrous capability within your own company website. As long as the updates you’re making to your site can be pulled into your RSS feed, the structure for building your automated emails is generally the same.
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The amount of time and effort you put into keeping your website updated with fresh news and content is impressive. But do you ever wonder if your efforts are in vain? You might be asking yourself, "What can I do to make my process for delivering content to my audience more efficient?" Or maybe you’re wishing you had the time to send out an email newsletter but can’t seem to manage both that and updating your website too. We’ve found a simple solution to save you time and still get the marketing you need delivering content to your audiences effectively and efficiently.
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Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Source: Constant Contact, 2016) If you’re reading this article I’m betting you’re in the 49% and you’re looking for the light at the end of the tunnel. Let me see if I can at least provide you with a flashlight.
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The most important trick to building your email list is to integrate it with your company culture. Here are 8 tips for how to build your list with confidence.
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Email marketing can be a useful tool both for gaining business and running one. But some businesses are still reluctant to take the leap. Here are 4 reasons why you should do it and 4 steps on getting started!
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With all of the marketing lingo flying around these days, it's hard to know what's what. Here, we examine online marketing and breakdown the different types. Click to learn more!
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The biggest issue with emails is bounce, but not all bounces are the same. Learn the email stats you need to know with this awesome infographic.
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A content strategy uses content, social media and email marketing to help your business achieve a specific goal. And yes, your business needs one. Learn how to make a comprehensive and creative content strategy here.
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Emailing has been around since the internet was invented, while other items have come and gone. Because emailing has been through the wringer once or twice, strategies have been developed to modernize the concept. For best results, pair an emailing campaign with a mail and phone campaign and build your Facebook audience.
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