Timing is Everything: Best Time of Day for Email Marketing Opens

March 23, 2014

CONSUME CREATIVELY

This content is available in:

This content is available in:

TEXT

Subscribe to Our Podcast:

What is the best time of day for B2B email marketing opens?

Perfecting  your email marketing process may not necessarily be easy. There is a lot of planning that goes into creating your messages and disseminating them to segmented audiences. So what can you do to ensure that your marketing emails are given the best chance for success, or in other words, the best chance of being opened by recipients?

Timing is everything. At least that’s what research shows.

Research

In a recent study by Red Base Interactive, researchers were able to determine the best time of day for business-to-business email marketing opens. Knowing that business people lead very busy lives, Red Base Interactive was interested in figuring out when they are the least busy and therefore the most likely to open your emails. They were able to gather the following information based on the sender’s time zone in the United States from 7 different sources.

Best Time of Day for Email Marketing Opens

Image from Red Base Interactive report: “The Best Days and Times for Email Marketing”

Best Time of Day for Email Marketing Opens

Image from Red Base Interactive report: “The Best Days and Times for Email Marketing”

Conclusions

As you can see, the hours between 8a.m. and 11a.m. received the most marks. Based on these results, we can conclude that there is a 4-way tie for the best times of day for email marketing opens, which are 8a.m., 9a.m., 10a.m. and 11a.m.

Basically what this comes down to is that the morning hours are the best time of day for email marketing opens.However, keep in mind that every company is different so this formula may not be the best choice for you.Ultimately it is up to you  and your ninja tracking skills to determine the formula for success for your email marketing efforts.

Overall, strategically choosing the time of day to send your marketing emails can have a positive effect on the success of your email marketing campaign.

[hs_action id=”9513″]

 

Who Manifested This Madness?

Monica Maye Pitts

This fabulous human, that's who.

Monica Maye Pitts

Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.

GET MORE AWESOME

If this trips your trigger you'll love our podcast. Get more episodes just like this on:

Timing is Everything: Best Time of Day for Email Marketing Opens
Email Alerts About New Episodes
Weekly Pride Maker Sign Up - Blog Sidebar
Industry

© MayeCreate Design 2024 | 573-447-1836 | info@mayecreate.com |108 E. Green Meadows Rd., Ste. 9 | Columbia, MO 65203 | Privacy Policy