Search Engine Optimization

The field of dreams approach only works in baseball.

“If you build it, they will come” is a movie quote, not a marketing strategy.

Name the companies on page 2 of Google search results for your industry.

Can’t do it? Yeah, neither can anyone else. Page 2 is basically internet Siberia. And relying on people to remember your web address to find your business? That’s not a plan, that’s a prayer.
Here’s the good news – you don’t have to accept digital invisibility as your fate. SEO can actually fix this mess.

But before you dive too far down this rabbit hole…

We don’t do SEO for just anybody. We only optimize sites for our existing and new website clients. Kind of like supersizing their website value meal. 

Why? Because SEO works best when it’s baked into a properly built site from the start, not slapped on afterward like digital duct tape.

GET IN THE GAME

Short answer: Making your website appear higher in search results instead of buried where dreams go to die.

Longer answer: It’s the process of making Google (and AI search tools) think your site is awesome enough to show real humans when they search for what you do. Whether someone’s Googling or asking ChatGPT, your site needs to be formatted right to get found. There’s a whole science to it – definitely not a DIY weekend project.

The SEO Pie: What Matters Most

Here’s how the big categories shake out right now (because yes, like all things on the internet they change over time):

Donut chart showing SEO ranking factors: 40% Backlinks and Business Listings, 25% Technical SEO, 20% Content Quality and Optimization, and 15% On-Page Housekeeping.
Content Quality & Optimization
High-quality, fresh content that matches what users are searching for.
On-Page Housekeeping
Title tags, meta descriptions, internal linking, no duplicate content.
Backlinks & Business Listings
Other sites pointing to you, plus social signals and consistent Name-Address-Phone (NAP
Technical SEO
Page speed, mobile-friendliness, crawlability, schema markup.

That adds up to 100% of SEO factors. Here’s what you get without even asking for it…

We cover 40% of the pie before you even ask.

Technical SEO (25% of the pie) – Where we really shine

  • Responsive & mobile-friendly design: Google judges your site based on mobile performance first. Lucky for you, all our sites work beautifully on every device.
  • Fast load times: People bounce from slow sites faster than you can say “loading.” Our sites load fast because we optimize everything – code, content, the whole nine yards.
  • ADA compliance:  Turns out making your site accessible for humans also makes it easier for search engines to crawl and understand.  Two birds, one stone.
  • WordPress foundation: Proper code structure, crawlability, basic schema markup – all the behind-the-scenes technical stuff that makes search engines happy.

On-Page Housekeeping (15% of the pie)

  • Meta & structure basics: Every site gets proper title and meta tags, internal linking structure, and clean organization – no duplicate content disasters.

Want to get serious about the rest of the SEO pie?

We’ve already got a big slice of the SEO pie covered for you. But if you’re the type who wants seconds…well, we’ve got that too.

Content Quality & Optimization

(20% of the pie)

  • Keyword research that makes sense: We don’t just guess what people search for—we figure out what they type into Google at 2am. That way, your site’s not rambling about purple unicorns when people are actually looking for accounting services.
  • Real content that sounds like you: High-quality and human. It sounds like you on your most articulate day, not like ChatGPT having an identity crisis.
  • Not just fluff: Google rewards depth. While you argue with us about wanting to say less, we’ll make sure your content actually covers the topic. That way Google knows you’re the expert. Plus, we build your site so it’s easy to keep things fresh—because nothing says “we gave up” like a blog that hasn’t been updated since 2019.

Business Listings Management

(12% of the pie)

Backlinks and directory listings are another huge chunk of the SEO pie. Here’s the kicker: Your business is listed all over the web whether you like it or not. (Go peek at MOZ and prepare to be amazed/horrified.) But really fixing these listings is about more than SEO. An old phone number or outdated address in one of those high-authority directories can quietly siphon thousands from your bottom line.

  • We wrangle the chaos: keeps your listings consistent and monitors them so a move or phone number change doesn’t tank your visibility. 

Long story short: we cover the basics, and if you want more, we’ve got that too.

What We Don’t Do

Just so we’re clear— we focus on practical on-page SEO.

We don’t do link-building PR campaigns, shady backlink schemes, or spend hours cranking out 40-page reports you’ll never read. We also don’t run intensive monthly monitoring campaigns. If you want to learn, we’ll point you in the right direction so you can help yourself, but we stick to the parts of SEO that actually make sense for most of our clients.

THE HONEST TRUTH ABOUT SEO

Anyone promising to get you to #1 in Google next week is either lying or about to use tactics that’ll get you banned. Good SEO takes time – usually 3-6 months to see any real results, sometimes longer depending on your competition.

We don’t work miracles, but we do work smart.

We’ll always shoot straight and if we don’t offer what you’re asking for you’ll be the first to know. 

If you’re in a super competitive industry trying to rank for “insurance” or “lawyer,” that’s going to be harder than ranking for “custom pergola builder in Omaha.” We’ll be honest about what’s realistic for your situation and budget.
What we can promise: We’ll optimize your site properly so it has the best chance to rank well over time. We’ll use current best practices, avoid anything that’ll get you in trouble with Google, and focus on sustainable results.

How this actually works

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We Talk Strategy

Figure out your goals, what your audience actually searches for, and what’s realistic for your industry.

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We Research and Propose

We present our keyword findings and SEO recommendations so you can decide what makes sense for your business and budget.

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We Optimize Everything

Content, structure, technical stuff, and business listings so Google understands what you do and where you do it.

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We Set You Up for Success

We can help you set up monitoring tools so you can track how things are performing on your own.

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You Start Taking Sales Calls

While your properly optimized site works to get found by the right people.

Stop hoping people will stumble across your awesome business by accident. People need you – they just have to FIND you first.

Remember: These are add-on services for our website clients (existing or new). If you need a new website AND SEO optimization, we can handle both. If you just want SEO help for your existing non-MayeCreate site… well, that’s not really our thing.

Get in the Game >

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