Composing blog posts takes time, it can be the most time consuming part of running an online marketing campaign. Those that do blog know it’s worth the investment and pays off in the long run. Business bloggers who just blog are missing some very important pieces of the online marketing puzzle. They are doing all the heavy lifting without reaping the benefits of the content recycler.
A content recycler is a blogger who writes blog articles then posts them to social media and sends out emails linking to them. The content recycler pulls all their fabulous blog content together into an e-book or guide to share as a downloadable offering in exchange for the downloader’s contact information. Some content recyclers develop relationships with local print or online publications to further distribute their content.
Brainstorm on a topic of your expertise that your target audience is interested in learning about. Consider the topic from many angles, write about each angle in a blog post.
Put all the posts together with lovely graphics and make them into an e-book.
As your blog posts release link to them from your social media outlets.
- In Facebook you can schedule your posts to publish in the future.
- Using certain publishing aps such as HubSpot or HootSuite you can schedule tweets and LinkedIn status updates to publish in advance as well.
- Feel free to post about your blog article a few times in each social media outlet, varying the message each time to learn how to most effectively present the information and keep the conversation fresh.
If you have an email list tell them about all the great work you’ve been doing for them. If you don’t have an email list get started gathering names and email addresses right away!
- Experiment with email formatting. Try an email promoting multiple posts with excerpts and another only promoting one blog article. Each audience reacts differently, only testing will truly tell which format will be most effective for yours.
- Each email should include a brief summary of the article with link back to the blog post on your website.
- Don’t include the ENTIRE article in the email, you want to drive traffic to your website to read the whole post so you can share the e-book with them and encourage them to visit your other pages.
- Consider personalizing each email with the recipient’s name to improve readership.
- The email promoting the e-book should link back to the e-book landing page on your website, not the e-book itself.
For example if your target market reads business blogs and one happens to discuss your topic of choice write a genuine comment and add a link back to your blog post.
- READ the article, don’t just start commenting, a non-genuine comment with a link is rude and considered spam, the article author can blacklist you from commenting on any article in the site again.
- Include what you like about the article in your comment.
- Nicely segue from your comment explaining you’ve done a bit of research on the topic yourself and if someone wants to read it they can go to the following link.
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