A call-to-action, or CTA, is an online marketing technique that combines words and imagery in a centralized location to urge a reader to take immediate action or receive an offer. CTA’s are often found on company websites presented on a banner, on a clickable button or on some other type of graphic that grabs a reader’s attention. An example would be our very own CTA on our homepage.
At MayeCreate, we use calls-to-action on our blog, both within the content as well as underneath the author section.
We use three different types of calls-to-action throughout our website:
According to Full Media, the most important benefit of a call-to-action is that they can be tracked. Having a CTA on your website means you can gain valuable information from your potential customers. Many times CTA’s act as online sales reps, motivating visitors to take the next step towards purchasing your product or service. CTA’s also encourage people to stay on your website longer by linking them to the landing page associated with that offering.
Below you’ll find examples of 7 great CTA’s that follow CTA best practices. Consider jotting down a few notes about what you like from the examples below for inspiration when creating your own CTA’s.
Screenshot from Redbooth website.
Screenshot from Adobe website.
CTA’s are crawling all over the FitBit website.
Screenshot from Storybird website.
The Appcelerator website features multiple CTA’s on the homepage.
Screenshot of HubSpot blog post. The CTA used here encourages their blog post readers to learn more about their marketing software.
Screenshot from Addison’s website. They use a CTA on their homepage to encourage visitors to sign up for their email newsletter.
Hopefully these fun and innovative examples have allowed the creative juices to start flowing. Visualize. Think. Go forth artistic minds and create a great call-to-action!
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