7 Nonprofit Website Improvements to Earn More Donations

February 24, 2026

Nonprofits increasingly connect with supporters online, and a strong digital presence can make all the difference when it comes to earning support. Since the easiest, quickest way for most supporters to give is through your website, now is the time to make improvements to boost donations. 

To help your organization optimize its website, we’ll explore seven easy improvements any nonprofit can make to maximize donations.

1. Make your website mobile-friendly. 

Approximately 64% of the world’s internet traffic comes from mobile devices. This means that if your nonprofit’s website isn’t mobile-friendly, you’re only engaging less than half of your potential audience. 

You can optimize your website for mobile devices by:

• Using responsive website themes that automatically adapt page layouts to mobile devices.
• Minimizing pop-ups and including large buttons that are easy to navigate.
• Limiting visuals and other elements that would take up screen space and require scrolling on a mobile device. 

If your nonprofit marketing strategy doesn’t already include a phone-based component, consider adding one. For example, along with making your website mobile-friendly, you might also text supporters some end-of-year updates about your nonprofit. 

2. Improve CTAs. 

As the name “calls to action” implies, CTAs drive action. When a new visitor arrives on your website’s homepage, they should know exactly what your nonprofit wants them to do and what steps they can take to do it. 

For example, Tatango’s guide to nonprofit text messaging suggests using CTAs to encourage supporters to sign up for your organization’s text messages. For supporters who aren’t ready to donate immediately, this option is a strong intermediate step that informs them about your cause and allows you to build a relationship with them, which can then lead to future gifts. 

Create CTA buttons that accomplish this by:

• Using colors that stand out to draw visitors’ eyes. 
• Featuring CTA buttons above the fold and other prominent parts of your website. 
• Using clear, direct language that inspires action without causing confusion.

3. Leverage your site to drive text message opt-ins. 

When compared to email and direct mail, text messages are the fastest way to get in touch with your donors. Use your website to power this high ROI channel, leading to improved outreach and donor relationships.

Along with creating CTAs that encourage supporters to sign up for mobile messages, add opt-in messages to your donation page, volunteer registration, event sign-ups, and other forms. Ask supporters if they would like to receive text updates from your nonprofit right when they’re already providing their phone number to maximize conversions. 

4. Create a “Ways to Give” page. 

The more options donors have for how they can support you, the more likely they are to act on one of them. Create a “Ways to Give” section on your website that outlines ways supporters can contribute to your nonprofit outside of cash donations. 

Many Ways to Give pages feature details about:

• In-kind donations
• Planned giving
• Vehicle donations
• Stock and crypto donations
• Matching gifts
• Volunteer grants
• Peer-to-peer fundraising

For each entry on your Ways to Give page, provide an explanation of what the donation method is, how it helps your nonprofit, and how supporters can leverage it. Remember that many supporters likely aren’t familiar with nonprofit jargon and more unique forms of giving, so be straightforward and use plain language. 

For example, if you plan to promote matching gifts or volunteer grants on your Ways to Give page, you might include a corporate giving database search tool that supporters can use to check if they’re eligible for these giving programs. 

5. Simplify your donation form. 

Prevent form abandonment by making your donation form fast and easy to fill out. You can simplify this form and also maximize its giving potential by:

• Asking only necessary questions, such as the donor’s name, contact information, and payment details. 
• Including suggested giving amounts to give supporters an idea of what an appropriate gift amount is. 
• Making recurring donations easy by featuring a button or check box to opt in. 
• Offering multiple payment options, such as debit and credit cards, Apple Pay, and PayPal, to make donating as easy as possible.

Your donation form’s primary goal should be to secure initial gifts. Once a supporter contributes to your nonprofit and provides their contact information, you can start stewarding them and gathering additional data to cultivate future or recurring gifts. 

6. Maintain consistent branding. 

No matter what page they navigate to, supporters should know they’re on your website, and that your website belongs to your nonprofit. Web design firm Kanopi explains the value of consistent branding for nonprofits: “If your branding is clear enough, users are more likely to remember your organization and return to it later, even if they only interact with your site briefly. This recognition can boost donor retention and loyalty by helping supporters understand what makes your organization unique.”

You can maintain coherent branding across your website by:

• Keeping your logo in a consistent location on each page.
• Using your brand colors consistently.
• Customizing any third-party plugins, widgets, or website themes to use your branding. 
• Using authentic and consistently styled photos and graphics throughout your site.

If your nonprofit ever rebrands, create an action plan for how to update your website and systematically make any necessary changes. 

For example, a nonprofit previously called “Food4Kids” might decide to change its name to “Food for Kids.” This nonprofit would then need to search its website for all text mentions of the old name, create redirects for URLs that include the old name, and plan time for graphic designers and video editors to rework any visual content that features the name. As well as add an announcement to the site explaining the name change.

7. Add appreciation messages. 

You might assume that appreciation messages are reserved for emails, hand-written cards, or even text messages, but in reality, you can—and should—express your gratitude for donors right on your website. 

Recognize supporters on your website by:

• Featuring donor spotlights on your blog that share specific donors’ stories and reasons for giving. 
• Directing donors to a thank-you page after they complete their gifts. 
• Create a virtual donor wall to show appreciation for supporters who make major gifts. 

Along with helping you build relationships with the donors you recognize, displaying appreciation messages on your website can inspire visitors to give as well. For instance, after seeing an inspiring donor spotlight, a prospective supporter might start envisioning their own spotlight and make a contribution in the hopes of earning recognition. 

---

As we head deeper into the new year, now is the time to make last-minute improvements to your website. Set your 2026 up to succeed with a website that’s easy to navigate, makes giving simple, and encourages long-term giving.