If your nonprofit organization is on Facebook, you may already be aware of the new business template that came out on June 19th, 2017. If not, Facebook recently sent out an email outlining the template’s different functions, like allowing nonprofit businesses to showcase their events and fundraising information. (If you haven’t seen it yet, it may have gone to your Spam folder, or your Facebook business page admin probably received it.)
Templates are basically Facebook’s way of making sure your page is functional and effective while sparing you the work of setting your Page up yourself.
Say you’ve started a new restaurant business and you’re making your Facebook page from scratch. You would probably want to feature your menu items and allow people to leave comments, reviews or recommend you to family and friends. When you select a template specially tailored for restaurant businesses, you are allowing Facebook to do the bulk of the page layout for you. All you have to do is pick the appropriate template when you’re creating your Facebook business page and fill in your info.
Facebook added the nonprofit template to make it easier for these organizations to connect to their audiences through events and fundraising.
As of June 19th, you can customize your page’s template by going to the Settings icon at the right hand corner of your Facebook business page and then selecting “Edit Page” in the right-hand column.
From there, you should see an option in the middle of the page to edit your current template. By selecting a new nonprofit template, you can alter your page’s default options to match the needs of your organization.
Congrats to nonprofits for landing your own custom Facebook Page Template!
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