Learn How Our Community Raised $1.8M in One Month – with John Baker & Stacy Brockmeier
February 25, 2022
CONSUME CREATIVELY
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Join us to learn how the 2021 CoMoGives campaign was promoted, what worked, what didn’t and how we’ll adjust to make it even better next year. John Baker, director of Community Foundation of Central Missouri (the foundation that powers CoMoGives), will talk through the ins and outs of planning and supporting our community’s $1.8M with MayeCreate’s Monica Pitts and Stacy Brockmeier.
What is CoMoGives? 02:44
- 03:29 – How CoMoGives began
What are our roles? 06:20
- 06:43 – Community Foundation of Central Missouri
- 07:05 – MayeCreate Design
- 08:27 – Sponsors
Campaign Management 12:40
- 12:20 – What we did differently
- 12:43 – Power Hour
- 15:45 – Starting all planning/website updates etc EARLY – so it was done by Oct
- 16:51 – Improved site speed, reducing the website load
- 19:08 – Updated the peer-to-peer page display & sign up
- 21:47 – What went well
- 22:00 – HUGE Giving Tuesday
- 25:40 – Social proof plugin for website
- 26:42 – Last year’s reconciliation process was AWESOME when we did it again
- 28:18 – What we could change to make it better
- 29:21 – Adjust Challenge Grant system
Marketing 31:50
- 32:02 – How did we market the campaign?
- 32:56 – What we did new
- 36:16 – What worked
- 36:36 – Emails
- 37:56 – Mailer
- 41:00 – FB Lives
- 46:33 – What we might try next year
- Texts to donors 2-3
Join us to learn how the 2021 CoMoGives campaign was promoted, what worked, what didn’t and how we’ll adjust to make it even better next year. John Baker, director of Community Foundation of Central Missouri (the foundation that powers CoMoGives), will talk through the ins and outs of planning and supporting our community’s $1.8M with MayeCreate’s Monica Pitts and Stacy Brockmeier.
What is CoMoGives? 02:44
- 03:29 – How CoMoGives began
What are our roles? 06:20
- 06:43 – Community Foundation of Central Missouri
- 07:05 – MayeCreate Design
- 08:27 – Sponsors
Campaign Management 12:40
- 12:20 – What we did differently
- 12:43 – Power Hour
- 15:45 – Starting all planning/website updates etc EARLY – so it was done by Oct
- 16:51 – Improved site speed, reducing the website load
- 19:08 – Updated the peer-to-peer page display & sign up
- 21:47 – What went well
- 22:00 – HUGE Giving Tuesday
- 25:40 – Social proof plugin for website
- 26:42 – Last year’s reconciliation process was AWESOME when we did it again
- 28:18 – What we could change to make it better
- 29:21 – Adjust Challenge Grant system
Marketing 31:50
- 32:02 – How did we market the campaign?
- 32:56 – What we did new
- 36:16 – What worked
- 36:36 – Emails
- 37:56 – Mailer
- 41:00 – FB Lives
- 46:33 – What we might try next year
- Texts to donors 2-3
Who Manifested This Madness?
This fabulous human, that's who.
Monica Maye Pitts
Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.
