Podcasting Lessons from Khalil (Compelling Content, Guest Tips, ROI & More!)
March 29, 2024
CONSUME CREATIVELY
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You know how Monica LOVES to geek out about podcasting? OK, not quite as much as she loves geeking out about websites…but close 😂!
And recently, on the Marketing with Purpose podcast, Monica had the pleasure of geeking out WITH another podcasting veteran with over 300 episodes under his belt, Khalil Benalioulhaj.
He likes podcasting so much he started a business to help people run their podcasts. 🤯 Now, that’s taking it to a whole new level…
Here’s a sneak peek of what they covered in the episode:
Episode Summary
Podcasting Basics and Growth Strategies (0:04)
- Understanding the target audience is key to creating valuable content
- Be patient with yourself and produce content consistently with a focus on quality and production value
- Khalil and Monica highlight various tools and platforms for recording and editing podcasts from different locations
Using Podcasts for Internal Communication and Marketing (6:46)
- Podcasting can be utilized for association promotion and legislative advocacy
- Organizations’ use of podcasts for internal communication and content accessibility, including quarterly update episodes and industry news
- Kahlil emphasizes content creation for businesses, leveraging podcasts to share industry expertise
Podcast Production Time Investment (14:42)
- Monica talks about different approaches to podcast episode frequency.
- Kahlil estimates time investment, discussing hiring podcast service companies to reduce overall time investment
Podcast Guest Selection and Use as a Sales Tool (19:30)
- Build confidence in interviewing by starting with familiar guests
- Kahlil recommends considering the audience’s preferences when selecting guests by looking for expert advisors with experience in their field
- Episodes that do well include legal insights, personal experiences, and success stories.
- Use podcasts to build relationships and network with others in the industry to open doors for business opportunities
Podcasting ROI and Measuring Success (24:34)
- Showcase the journey and progress in podcasting, rather than just the end result
- Recognize hidden channels of communication online such as messaging apps or social media platforms
- Actively share podcasts on social media and other channels to maximize reach
Podcast Analytics and Necessary Endings (30:26)
- Kahlil suggests measuring success through listener engagement and promotion, instead of just tracking listens or downloads
- Discussion on recognizing the natural seasons in podcasting and identifying necessary endings based on changes in target audience or lack of value
Podcasting and Tech Solutions for Organizations (36:34)
- Monica discusses utilizing Manifold as an organizational solution for producing high quality podcast content
- Kahlil explains how Demand Cast provides editing, post-production, and promotional support to simplify the podcast process
Connect with Our Guest
Khalil Benalioulhaj, Benali
Connect with Monica & the MayeCreate Team
Who Manifested This Madness?
This fabulous human, that's who.
Monica Maye Pitts
Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.
