Light & Easy Marketing + Mindset with Guest Shelly Niehaus
January 24, 2025
CONSUME CREATIVELY
This content is available in:
AUDIO
TEXT
This time of year Monica always feels like marketing is like wrestling an octopus.
She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi – emails, social media, website updates… It’s a lot.
That’s why she’s always looking for ways to pin that marketing mollusk.
She went to Shelly Niehaus, her guest on this week’s podcast, for answers. Shelly is a business coach who works with entrepreneurs over 40, who sometimes feel like online marketing was designed by aliens. So her tips are practical, down-to-earth, and easy to implement.
Think less overwhelm, more “I’ve got this!”
They talked about everything from repurposing content (because no one has time to start from scratch every week) to the magic of time-blocking. Here’s a quick preview of what you’ll get from this episode:
- Shelly shares how to simplify your marketing and focus on what works.
- Learn how to repurpose content and save yourself hours every month.
- Build an email list and stop relying on social media algorithms to get noticed.
- Time-blocking tips will make you feel like the boss you are.
Shelly’s advice is just what you need to kick off this new year, take a deep breath, and tackle your marketing like the octopus conquering ninja you are!
Episode Summary
Shelly Niehaus’s Journey from Photography to Business Coaching
- Learn from your journey: Shelly shares how she transitioned from running a commercial photography business to becoming a business coach.
- Seize opportunities: She explains how a suggestion in 2019 to teach marketing became a turning point in her career.
- Embrace change: In 2021, Shelly relocated across the country and fully pivoted her business to coaching.
Simplifying Marketing Strategies for Service-Based Providers
- Shift your mindset: Approach marketing as a way to serve and add value, not just self-promotion.
- Focus on your ‘why’: Clarify your business’s purpose and the impact you want to have on clients’ lives.
- Build relationships: Engage in organic conversations that foster connections and trust with potential clients.
Targeting Entrepreneurs Over 40
- Understand generational challenges: Recognize that older entrepreneurs often face hurdles in adopting online marketing.
- Encourage personal branding: Help entrepreneurs overcome hesitations about being the face of their brand.
- Stand out online: Teach strategies to enhance visibility and engagement for this specific demographic.
Strategies for Attracting the 40+ Demographic
- Engage with communities: Join Facebook groups or attend in-person networking events tailored to older entrepreneurs.
- Address relevant topics: Focus on themes like parenting, menopause, and financial planning to connect with their interests.
- Adapt to their habits: Understand how this audience interacts online to tailor your marketing strategies effectively.
Effective Marketing Tips for Entrepreneurs Over 40
- Own your audience: Build and nurture an email list to maintain control over your marketing reach.
- Create evergreen content: Focus on blogs, podcasts, or other materials that provide long-term value.
- Repurpose to save time: Maximize existing content by adapting it for multiple platforms and uses.
- Leverage your strengths: Align marketing efforts with what your business does best for more impactful results.
Overcoming Time Constraints in Marketing
- Systematize tasks: Develop standard operating procedures to streamline and eventually delegate marketing.
- Block your time: Dedicate specific days, like “Marketing Mondays,” to focus solely on promotional efforts.
- Simplify your efforts: Concentrate on one platform where your audience is active and maintain consistent posting.
Common Marketing Mistakes and Solutions
- Set realistic goals: Avoid overestimating what can be achieved; start small and grow sustainably.
- Reuse content wisely: Repurpose existing materials to avoid the constant need for new creations.
- Create clear paths: Provide simple, actionable next steps for clients to engage further with your business.
Favorite Marketing Tools and Strategies
- Choose the right CRM: Use ConvertKit for email marketing beginners or High Level for advanced CRM needs.
- Build a client journey: Develop strategies that guide prospects from initial engagement to taking action.
- Focus on effectiveness: Prioritize tools and strategies that align with your business goals for better results.
Final Thoughts and Contact Information
- Discover more tips: Tune into Shelly’s podcast, Educated, Empowered, Inspired, for practical marketing advice.
- Access resources: Visit ShellyNiehaus.com for free tools like her email quickstart guide.
- Simplify your marketing: Use Shelly’s insights to create effective, value-driven, and sustainable marketing efforts.
Connect with Shelly Niehaus
Shelly Niehaus, business coach and personal brand strategist
Connect with Monica & the MayeCreate Team
Who Manifested This Madness?
This fabulous human, that's who.
Monica Maye Pitts
Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.
