So you’re going to ask a client to write a testimonial about their experience with your company; no pressure, right? You may be timid to ask in fear of the response, but your client may be just as timid because they fear saying the wrong words. Here’s a little advice on how to make the process of asking for testimonials go a little smoother.

1. Choose Clients Carefully

Of course you create amazing work, and you’re going to pick clients who will say nice things about you to write your testimonials. However, you can’t just pick every customer who is satisfied with your work (after all, they hired you to do just that- satisfy their need). You want to pick a client who absolutely LOVES the work you did for them, and willingly raves about it to anyone who will listen. These are the people who will be more than happy to share how great of an experience they had with your company. Also consider if the customer is in your ideal target market, or if they’re well known in the community that you work in. You may want to ask them for a testimonial.

2. Ask Immediately After the Project

Directly after a customer receives their finished product is when they will have heightened emotions about the project. That is the perfect opportunity to ask them for a testimonial. They are impressed with your work and want to tell everyone how awesome of a job you did for them. Since the project is still fresh in their mind, they will remember all the details of the process and give better insight in their response.

3. Include a Testimonial Section in Satisfaction Survey

Most companies have an end of project survey for clients to rate their satisfaction with the product or service. Consider gathering testimonials indirectly by including a testimonial section in the survey. This allows clients to write down how they really feel about what you did, and they don’t feel as pressured about perfect wording or saying something negative that they may not have shared in person. It’s a more relaxed way for clients to share their thoughts, which makes for a much more genuine compliment.

4. Be specific

I think the most important thing is that it’s not an open ended question. “Will you give me a testimonial” is a hard question to answer. Ask specific questions that are easier to answer like:

  • Rate your customer service from one to five.
  • How was our response time?
  • Do you love the finished product?
  • How did you feel when you started the project vs. when you finished?

5. Keep it Short and Sweet

No one wants to read a long, drawn out testimonial that uses every long, sophisticated word known to man- I am at the top of the list of people who despises that. The public relates to simple messages that get the point across quickly.

Makes My Ears Happy

“Wow, MayeCreate did an amazing job on my website! I can’t wait to work with them on future projects.”

Makes My Ears Bleed

“Working with MayeCreate has been an incredible journey. My website went from being ghastly and repugnant, to being dazzling and resplendent. Their employees are definitely dauntless, web design virtuosos.”

Seriously, what does that even mean?

Other Ways to Spruce It Up

Customer Success Stories

Another idea your company can consider is using the term “customer success stories” instead of testimonials. This can freshen the reader’s mind, instead of being drawn back to the old, overused word, testimonials. There are multiple companies who use this tactic. Totango did a great job of showing customer success stories for example.

Video Testimonials

Video testimonials are a great way to show the public your clients are real people, with a real problem that your company fixed. Sure, regular testimonials are great, but they don’t always give a face to what’s being said. You can place a picture next to a quote, but video will convey the emotion in a more powerful manner. Clover is a great example of how to show clients in their own environments.

Mix It Up

You don’t have to stick to the old, boring rules of sharing how awesome your company is. It’s your company, so you can do whatever you want. Perhaps, you’ll make a mix of text and video testimonials like FreeAgent did, or make a video compilation of customer reactions from the very first time they used your product.

Customer reviews are your bragging rights, so share them how you want. Just remember the 4 tips to creating better testimonials for your website, and you’ll have great customer success stories to show off how amazing your company is.

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