SITE Improvement Association
Breakthrough Resource Management
There are four common excuses we hear all the time about why someone doesn’t have a website for their business, but we’re here to tell you why those reasons don’t exactly stack up. It’s understandable why an individual might be skeptical about having a website, as it’s a fairly big commitment effecting your business and marketing plan. However, if any of the reasons listed below match up with why you’re hesitating to create a website, we just might be able to encourage you to take the next step towards improving your business.
The validity of this statement hinges on your definition of success. If this is your excuse for not having a website, answer these questions:
It isn’t impossible for potential customers to contact you if you don’t have a website, though your odds improve greatly when your information is out there for every potential prospect to see. Basically, every business always has more room for improvement, a little more room for success. Having a website could really streamline some of your processes and give you more time to focus your limited resources on other aspects of your company.
If you have ever uttered these words, then you need to at least read Phase 1 of Plan a Winning Website before writing off the Internet as a way to create business for your company. Remember: it’s not about you; it’s about your customers.
It’s a safe bet to say that your potential customers go online to learn about your competitors. Think of a search for your business on Google by a potential customers like a client calling you into a room for an interview. Will you show up? Not showing up on search engines because you don’t have a website is like not showing up for an interview, so your competition automatically wins the consumer over.
What we’re getting at here is that your potential customers are searching for your business online, so even if you aren’t good with computers or the Internet, you have to have an online presence if you want your business to be found.
Are you running a profitable company? If you’re busy enough to table a project as important as getting new business, then you should be making a profit and be able to invest in a professional to do the work for you.
Although you’ll need to commit some time to the initial planning stages, that doesn’t mean you have to actually build your website on your own. If you’re too busy or aren’t interested in learning how to build a website, it’s time to get with a professional and let them take the lead.
We’ve all said this before. I said it to a Kirby salesman just last week. I don’t have the money for a Kirby vacuum right now, but that doesn’t mean I don’t have a vacuum cleaner. I purchased a vacuum that I can afford for the moment because I have to have some way to keep my floors cleaned.
In other words, if you can’t go all out with an elaborate website built by the best (that’s us) in town, that doesn’t mean you can’t have one at all. The beautiful thing about websites is they can be some of the least expensive projects you can build but with a potential of bringing the highest return.
Overall, we believe any company interested in gaining more business should have a website. It’s that simple. If you’ve already decided you want more business and are ready to start planning, download our free Plan a Winning Website e-book.