Professional photography can get expensive. If you’ve bitten the bullet make sure you get your money’s worth. While a good professional photographer will take care of you, asking questions to ensure you’re happy, it’s never a bad idea to prepare yourself as well.
The creative aspect of the photographs doesn’t rest on your shoulders, but there are a few things you, as the subject, can keep in mind to capture the perfect commercial photographs of your business.
As a photographer, I want to provide the client with exactly what they want. I have my own checklist of what to do at photo shoots. What if clients could prepare themselves, as well? That’s like….”Two heads are better than one!” Here are my suggestions and tips for you, the client, to consider before your photo shoot.
First things first, what are your pictures going to be used for? The horizontal slider on your homepage, a vertical rack card, a brochure cover, etc.? Let your photographer know your plans for the pictures allowing them to get ample vertical and horizontal photographs perfect for a variety of marketing purposes.
Every business is different, each has their own character and personality. With your photographer, discuss the feel of your company; what are the people like, what’s your advertising like? Is your business super professional or are you silly and quirky? Helping your photographer understand the personality of your business will allow him, or her, to let that show through in the photographs.
Let your staff know, days in advance, when your photographer is coming and how you feel they should dress. As a lady, I know there’s not much worse than arriving at work to find you’re in a surprise photo shoot. Uh, what? Give everyone ample time to prepare.
Letting everyone in on the photo shoot also provides an opportunity to talk clothing. You may discuss clothing options with your photographer, but in case that doesn’t come up consider these tips:
Having your photos taken actually in your office space is one way of illustrating your company’s personality. Personally, I like to see people in their own environment, I like to see business’ spaces. (Don’t forget to tidy up!)
Consider moving the photo shoot outside for a couple photographs. Even if your building has simple landscaping your photographer can find a nice outdoor setting.
This photo shoot is about you and your company. Don’t be shy, share your ideas! Honestly, I love to know ideas a client already has in their head that way I can better provide them with the product they’re hoping for.
Most importantly, just relax. Photo shoots should be fun and easy. Many people dislike having their pictures taken, I’m one of them! (That’s why I live BEHIND the camera.) Before your photographer arrives, just take a moment and a few deep breaths. And prepare for your close-up.
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