Once you’ve gone through the preliminary steps of planning for purposeful content, deciding on an appropriate tone to use when speaking to your target audience and then thinking about which online mediums you’re going to distribute your material on, take a break for a few days. Let your thoughts simmer before you jump right into writing. After this short break, you’ll be ready to start brainstorming blog post topics and writing your content.
When creating online content for your business, you have a lot of freedom to choose what you want to write and share. You don’t have to restrict yourself to only writing about what you do. In fact, writing more about topics that interest your audience will drive more people to your posts.
If you find yourself struggling to find something to write about, there are a couple of different places you can look for inspiration.
Subscribe to the RSS feed of other popular blogs in your industry. See what topics they are discussing and then do your own research to see how the information pertains to your audience. We subscribe to blogs that talk about marketing to small businesses so that we can keep track of some of the most important industry information that we can then share with our clients.
Keep a list of frequently asked questions from clients and prospects. Although these specific questions may seem very simple for you to answer, it’s possible that a lot of other people have the same question and are looking for answers online. Whenever people ask you questions related to your business, think about how your answer might be formed into a blog post. Then when people Google search that question and find your article as a resource, you take a step toward building a credible, trusting relationship in an effort to encourage return visits to your site or sign up for your email list.
You’ve already done some great work for your clients, so why not tell people about it? Featuring the work you’ve done for your clients in a blog post is another way to keep your blog active and vary the content. Plus, it allows other people to see what your company is capable of doing for them. Make sure to include lots of photos to allow visitors to see the creative solutions you provide and they may be seeking.
By reading current events in your industry you may also find inspiration for blog post topics of interest to your readers. Higlight technological advances that pertain to your customers and potentially affect the way they do business. Sharing those events or advances in your own words, and possibly sharing your point of view, allows visitors to see you as an up-to-date expert in your industry and a credible source for information.
There’s no shame is checking out what your competition or businesses you admire are writing about. In fact, in order to maintain a healthy social media mix, 1/3 of the posts you make should share industry related information from an outside source. If you find information from your competition that you can put a unique spin on to more specifically target your audience, go ahead and write a post about it. However, be sure to give credit to the original source by linking out to the original article.
Capitalize on the buzz surrounding controversy in your industry by writing about it. If there are certain problems going on in your industry, don’t try to hide them. Be transparent with your audience: share and speculate about what’s going on as an industry expert. You can even write a post teaching people how to guard against the problems. Here at MayeCreate Design, our specialty is websites. Website hacking is a problem that we want to safeguard our clients against, so we write posts explaining why hackers hack and how to tell if your website’s been hacked so readers can then take the proper steps to safe guard against or fix the problem.
Another way to brainstorm blog post ideas is to think about the concerns that your audience members or prospects may have.
Last but not lease you could try using HubSpot’s blog topic generator. You simply type in a few words related to your blog, press the “give me blog topics” button, and HubSpot thinks of ideas for you!
Regardless of what you choose to write about the objective is still the same, share information your audience wants to hear and be genuine. You’re writing to make friends and gain trust so focus on your viewer first and you’ll be starting off on the right foot.
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